Do Good LLC · Selected Work

Moving systems,
not just needles.

A strategy, capital, and policy practice that takes complex public problems from the whiteboard to the close — across housing, energy, education, and economic development.

Great Salt Lake at sunset
The work that matters
The biggest challenges no single institution can solve alone.
Do Good · Utah · Lasting Impact
Proof of work
$200M+
Deployed through an evergreen housing fund preserving 1,000+ affordable units
29:1
Leverage on a $30M pooled state & civic partnership fund
Multi-state
Economic-development strategy across Utah and Nebraska
Trusted
By the state's largest foundation, its leading business association, a civic roundtable, and its leading newspaper — among many others
The approach

We do the hard part.

Big civic ideas are easy to announce and hard to land. The work that matters — affordable housing that pencils, education that scales, energy and infrastructure that actually get built — lives in the gap between ambition and execution.

Do Good works in that gap. We bring the strategy, the capital stack, the policy, and the coalition to one table, then push the work past the point where most efforts stall: to a decision, a dollar committed, a bill passed, a project closed.

Utah State Capitol
How we work

A method built for work no single
institution can solve alone.

01
Diagnose

Diagnose

Map the system, the incentives, the stakeholders, and the real opportunity window.

02
Align

Align

Bring public, private, and philanthropic partners into one shared operating frame.

03
Structure

Structure

Design the policy, the capital stack, the governance, and the message together.

04
Move

Move

Convert strategy into decisions, funding, legislation, and execution on the ground.

Partners & Platforms

Selected work

A curated showcase —
not an engagement list.

Active & recent

Salt Lake City neighborhoods
01Civic Infrastructure

Civic Backbone Entity Staffing

Cities Strong Foundation · Executive Director

A collective-impact model knitting seven Wasatch Front cities and myHometown hubs into one neighborhood-scale engine — anchored by a Leader in Me initiative in Title I schools.

40+Title I schools in the cohort structure
Affordable housing
02Capital · Housing

Senior Advisor & Legislative Strategy

Utah Housing Preservation Fund · Co-Founder

An evergreen fund that buys and preserves naturally occurring affordable housing before it converts to market rate — designed to recycle capital indefinitely.

~$200MDeployed · 1,000+ units preserved
Solar energy field
03Energy

Economic Insights & Strategic Advisory

rPlus Energies — Green River Energy Center

Positioning and public narrative for the Green River Energy Center, a utility-scale solar-plus-storage project, with the economic and community case for Utah's energy transition.

Solar + StorageUtility-scale, Emery County
Utah public lands and aggregate resources
04Policy · Materials

Communications & Data Support

Critical Infrastructure Materials Coalition · utahrocks.org

A statewide DOGM economic-impact study and coalition platform making the case for the aggregate and construction-materials industry that quite literally builds Utah.

StatewideEconomic study + coalition site
Highway infrastructure construction
05Economics

Economic & Market Research Aligned with Policy

Granite Construction

Ongoing economic analysis tying construction, transportation infrastructure, and materials operations to jobs, growth, and Utah's long-horizon build-out.

InfrastructureConstruction · transportation · materials
Houses and homeownership
06Housing Partners

Capital Stack & Policy Design

Switchpoint · UNHC · WRNHC

Preservation, modular workforce homeownership, and capital-readiness work with a set of nonprofit housing developers stretching scarce dollars further per door.

Per-doorPreservation & workforce ownership
Utah State Capitol at dusk
07Policy · Legislation

Legislative Intelligence

EDCO · Family Law & Development

Real-time legislative tracking and analysis for EDCO — monitoring family-law reform and development policy, and turning the signal into strategy before bills move.

Session-readyBill tracking & policy analysis
Historic building and adaptive reuse
08Historic Preservation · Finance

Historic Tax Credit Finance

Trolley Square

Structuring Historic Tax Credit financing for the adaptive reuse and preservation of Trolley Square — activating a landmark Salt Lake property for its next century.

Adaptive reuseHistoric Tax Credit financing

Past engagements

Three shown here — but the past record runs far wider: a pooled philanthropic fund, a chamber fundraising platform, a legislative review standard, a statewide agency overhaul in Nebraska, economic analyses for a foundation and an arts institution, renewable-energy finance, and a data-journalism lab. Different clients, different instruments, one throughline: systems built to keep running long after we stepped away.

Domains

8
Affordable HousingHomelessnessTransportationEnergyHigher EducationArts & PlacemakingRegulatory ReformData Journalism

Client types

6
Philanthropic FoundationsState LegislatureState GovernmentChamber of CommerceArts InstitutionNews Media

Instruments

6
Pooled Fund ManagementFundraising & PlatformsLegislative StandardsAgency Review & ReformEconomic & Tax AnalysisInnovative Finance
GeographyUtah + Nebraska
RolesExecutive Director → Strategic Advisor
StandardBuilt to outlast the engagement
Philanthropic capital
09Philanthropy · Capital

Pooled Fund Leadership & Management

Utah Impact Partnership · Executive Director

A ~$30M pooled philanthropic fund that turned catalytic grants into deeply leveraged affordable-housing production — a template for doing more with concentrated capital.

29:1Leverage · 650 units
Newspaper journalism
10Journalism

Editorial Strategy & Data Journalism

Salt Lake Tribune — Innovation Lab

A data-journalism initiative modeled on the NYT's Upshot, covering Utah's emerging industries and economic trends — strategy, staffing, and a run of published op-eds.

Data-firstModeled on the NYT Upshot
Wind and renewable energy
11Energy · Finance

Innovative Finance & Philanthropic Guarantees

Utah Renewable Communities

Innovative financing and philanthropic guarantees to help unlock Salt Lake City's renewable-energy commitment — making the clean-power math work for residents.

GuaranteesPhilanthropic + public finance
Salt Lake City skyline
12Economy · Coalition

Framework Design & Fundraising

Utah Rising · Salt Lake Chamber

Framework, fundraising, and strategic lens for the Salt Lake Chamber's statewide free-enterprise vision — a business-led plan to make Utah the nation's top-performing economy ahead of the 2034 Winter Games.

$1M+Raised · statewide economic vision
State capitol building
13State Reform · Efficiency

Government Efficiency & Program Review

State of Nebraska · Kristin Cox & Epiphany Associates

A governor-aligned review of state economic-development and agency operations — spending discipline, efficacy audits, and results-oriented government reform, delivered across state lines.

Governor-alignedEconomic-development & agency reform
Theatre interior
14Arts · Public Finance

Economic Impact & Public Finance Analysis

Hale Centre Theatre

An economic-impact analysis with public-finance and tax overlay, plus district-growth implications, for one of Utah's largest arts institutions.

600,000Visitors per year
Higher-education governance strategy session
15Policy · Philanthropy

Higher-Ed Governance Strategy

George S. and Dolores Doré Eccles Foundation

Policy strategy and philanthropic alignment with the Eccles Foundation on higher-education governance — advancing a durable vision through legislative and board-level engagement.

Higher EdGovernance & legislative alignment

Trusted across sectors

Capabilities

Four ways we move the work.

01

Economic Strategy & Policy Design

Grounded frameworks and economic analysis for cities, states, and coalitions navigating growth, affordability, and resilience — built with the legislative path in mind.

  • Strategic planning
  • Economic analysis
  • Policy design
  • Legislative strategy
02

Capital Stack Design & Investment Readiness

Public-private tools that move projects from concept to close without diluting the mission — gap financing, fund structuring, and the match strategy to back it.

  • Gap financing
  • Fund structuring
  • CRA & philanthropy
  • Government match
03

Campaigns & Communications

Clear civic storytelling, donor narrative, and stakeholder alignment — the message work that turns a sound strategy into public support and committed capital.

  • Campaign planning
  • Donor decks
  • Op-eds & narrative
  • Public affairs
04

Coalition Management & Execution

The connective tissue that holds multi-party efforts together — keeping business, government, philanthropy, and community rowing in the same direction through delivery.

  • Coalition building
  • Governance
  • Stakeholder mgmt
  • Execution support
Salt Lake City skyline at night
Animating thesis
Do all the good you can, by all the means you can, in all the ways you can.
— John Wesley
The team

Small by design.
Senior on every file.

MP
Principal & Founder

Michael Parker

Strategy, Capital & Policy

Has run strategy across a $1B+ homebuilder, co-founded a ~$200M housing fund, and carried bills at the Utah Capitol. A systems strategist who'd rather build the lever than push the rock. Gardener and history reader off the clock.

AP
Chief Operating Officer

Amie Parker

Operations & Public Affairs

A public-affairs operator forged at the Huntsman Cancer Institute, the Utah Broadband Plan, the Governor's Office of Economic Development, and a congressional office. Keeps the trains running and the standards high.

KM
Chief of Staff & Communications

Kenzie Miller

Strategy & Communications

A strategic-communications specialist with statewide campaigns and placements from the WSJ to the NYT. Turns complexity into language people will actually move on.

Let's talk

Let's move the work.

If you're tackling a complex public problem with business, government, or philanthropic partners, Do Good is built for exactly that.

Do Good

Strategy, Capital & Policy for Lasting Impact.

© 2026 Do Good LLC · Utahmichael@lets-do-good.org